- Quality education is better achieved with quality resources.
- Preparation for future careers is enhanced by hands on experience.
- Improved technology would make the department more appealing to prospective students.
Wednesday, April 16, 2008
Presentation Talking Points
Sunday, March 23, 2008
Burger Planet Position Paper Final
Emma Conger
Alyssa Lowry
Justin Badger
Burger Planet Position
With the new campaign and partnership of Jayne Peterson with Burger Planet our objective is to regain our middle aged female customers, build a healthy image for Burger Planet and maintain existing customers.
Some of our objectives in order to accomplish the goal of emphasizing our new healthy menu options and build the image of Burger Planet will include:
Our print ads will include:
- Two main campaigns
One geared toward children, because they are our future customers
• These ads will mostly feature Corny the Clown encouraging children to make healthy choices and be active.
Another to middle aged women to regain customer loyalty
• These ads will focus on Jayne Peterson as a fitness guru and how Burger Planet fits into her healthy lifestyle.
On our company website some of the new features will include:
- Provide a balance sheet of nutritional information on our food items.
- Provide a link to the government food pyramid: www.pyramid.gov to show how our menu items fit into the pyramid.
- Provide information tips from Jayne Peterson on how to live a healthy lifestyle.
Other campaign strategies will include:
- A three month mall tour throughout the United States featuring Corny the Clown and Jayne Peterson presenting educational material about healthy lifestyles.
- Press releases announcing the new menu items, addition to new features on website, ad release dates and mall visits.
With these stated changes we hope to achieve:
- 30 percent increase of sales to middle aged women over a six month period.
- Overall increase of health awareness in our customer base.
- More positive healthier image
- Five major stories written on Burger Planets highlighting our new healthy image and Jayne Peterson’s participation.
Alyssa Lowry
Justin Badger
Burger Planet Position
With the new campaign and partnership of Jayne Peterson with Burger Planet our objective is to regain our middle aged female customers, build a healthy image for Burger Planet and maintain existing customers.
Some of our objectives in order to accomplish the goal of emphasizing our new healthy menu options and build the image of Burger Planet will include:
Our print ads will include:
- Two main campaigns
One geared toward children, because they are our future customers
• These ads will mostly feature Corny the Clown encouraging children to make healthy choices and be active.
Another to middle aged women to regain customer loyalty
• These ads will focus on Jayne Peterson as a fitness guru and how Burger Planet fits into her healthy lifestyle.
On our company website some of the new features will include:
- Provide a balance sheet of nutritional information on our food items.
- Provide a link to the government food pyramid: www.pyramid.gov to show how our menu items fit into the pyramid.
- Provide information tips from Jayne Peterson on how to live a healthy lifestyle.
Other campaign strategies will include:
- A three month mall tour throughout the United States featuring Corny the Clown and Jayne Peterson presenting educational material about healthy lifestyles.
- Press releases announcing the new menu items, addition to new features on website, ad release dates and mall visits.
With these stated changes we hope to achieve:
- 30 percent increase of sales to middle aged women over a six month period.
- Overall increase of health awareness in our customer base.
- More positive healthier image
- Five major stories written on Burger Planets highlighting our new healthy image and Jayne Peterson’s participation.
Saturday, March 1, 2008
Press Release 4 final, Le Nonne
For Immediate Release
March 1, 2008
Pier & Stephanie Micheli
Owners
Le Nonne Ristorante
129 N. 100 E.
Logan, Utah
435-752-9577
A Big Taste in a Little City
LOGAN, Utah—Le Nonne Ristorante is one of Logan’s best kept secrets. This little restaurant nestled on 100 East in Logan has become a favorite dining spot for not only locals of Cache Valley, but has also dazzled customers from various other states.
One Logan resident said, “The food was excellent, as good as I've had anywhere. If you are in Logan and would like a great restaurant experience this is it. The prices are nice too!” However the secret has gotten out and it is not just Logan residents that are raving about this “unexpected gem.” A resident of Phoenix, Ariz, said, “I used to live in the Tuscan hills in Italy. This restaurant features Italian food in its perfection. Having eaten at various fine Italian restaurants around the U.S., I can testify that this one tops them all. The atmosphere there only enhances your experience!”
The key to Le Nonne’s success is its excellent food and inviting atmosphere.
All the food at Le Nonne is prepared fresh. Owners, Pier and Stephanie Micheli, go shopping every morning for fresh ingredients. Some of the specialties include handmade gnocchi and ravioli. Stephanie said, "There is such a difference in authentic Italian food. I thought Olive Garden was great till I met Pier."
The native Italian chef and owner, Pier Micheli, has been a chef for over 20 years, working in restaurants in Italy, Hawaii, California and Utah. Pier and his wife Stephanie opened Le Nonne in Logan seven years ago on Main Street. The have been at their current location at 129 N. 100 E. for the last three years.
Le Nonne’s charming atmosphere, reasonable prices, and authentic food makes Le Nonne one of the top Italian restaurants in Utah. Stephanie said, "We are really focused on good food and good service, which I think go hand-in-hand. We are all a big family here. We are not doing this to make tons of money; we just want people to enjoy themselves. It is what we love to do."
For more information please contact Justin Badger, or Pier and Stephanie Micheli or feel free to stop in during business hours.
Media Contact
Justin Badger
801-787-9595
-End-
March 1, 2008
Pier & Stephanie Micheli
Owners
Le Nonne Ristorante
129 N. 100 E.
Logan, Utah
435-752-9577
A Big Taste in a Little City
LOGAN, Utah—Le Nonne Ristorante is one of Logan’s best kept secrets. This little restaurant nestled on 100 East in Logan has become a favorite dining spot for not only locals of Cache Valley, but has also dazzled customers from various other states.
One Logan resident said, “The food was excellent, as good as I've had anywhere. If you are in Logan and would like a great restaurant experience this is it. The prices are nice too!” However the secret has gotten out and it is not just Logan residents that are raving about this “unexpected gem.” A resident of Phoenix, Ariz, said, “I used to live in the Tuscan hills in Italy. This restaurant features Italian food in its perfection. Having eaten at various fine Italian restaurants around the U.S., I can testify that this one tops them all. The atmosphere there only enhances your experience!”
The key to Le Nonne’s success is its excellent food and inviting atmosphere.
All the food at Le Nonne is prepared fresh. Owners, Pier and Stephanie Micheli, go shopping every morning for fresh ingredients. Some of the specialties include handmade gnocchi and ravioli. Stephanie said, "There is such a difference in authentic Italian food. I thought Olive Garden was great till I met Pier."
The native Italian chef and owner, Pier Micheli, has been a chef for over 20 years, working in restaurants in Italy, Hawaii, California and Utah. Pier and his wife Stephanie opened Le Nonne in Logan seven years ago on Main Street. The have been at their current location at 129 N. 100 E. for the last three years.
Le Nonne’s charming atmosphere, reasonable prices, and authentic food makes Le Nonne one of the top Italian restaurants in Utah. Stephanie said, "We are really focused on good food and good service, which I think go hand-in-hand. We are all a big family here. We are not doing this to make tons of money; we just want people to enjoy themselves. It is what we love to do."
For more information please contact Justin Badger, or Pier and Stephanie Micheli or feel free to stop in during business hours.
Media Contact
Justin Badger
801-787-9595
-End-
Friday, February 29, 2008
The Bottom Line on Toilet Paper Etiquette
Justin Badger
Feb. 27, 2008
The Bottom Line on Toilet Paper Etiquette
It is strange that something so essential and common place as toilet paper is so misunderstood across the board. It is time to set the record straight on proper toilet paper etiquette.
There are few times during the day that one has precious time to oneself. The toilet is the throne of he who sits upon it. Only on this throne does one have complete control of what is happening. Only on this throne is one able to leave aside the cares of life and the stress of time and deadlines. Few things in this world are so upsetting as being in a state of complete tranquility and then having the moment ruined by someone’s stupidity, laziness or incompetence.
Approximately 100 people were polled, mostly on the Utah State University campus, of the responses received 86 percent of people surveyed prefer their toilet paper to be loaded overthe top. Similar data is found on surveycentral.org where 78 percent of respondents also prefer the toilet paper to be loaded over the top. It seems to be a common opinion that if the toilet paper is loaded over the top it is easier to find the end, easier to see exactly how much you are getting, and easier to rip. Also in toilet paper ads and commercials it is always loaded over the top, suggesting that is the way it is to be done.
Interestingly enough the preference is not gender specific, however, female respondents seemed to be much more passionate about the subject and the few that did not have a preference were male. Also it seems that the final small percentile of those that preferred it under had little children and having the toilet paper role under made it more difficult for the children to make a mess. Kathy Badger a mother of eight said, “Little children’s hands naturally pull down, and so having the toilet paper load under helps prevent a mess.” Even still, the overwhelming majority prefers it to role over the top, as put by Aimee Hale a student at Utah State said, “It’s just the right thing to do.”
However in some situations it may be safer to break away from the norm an do what your significant other prefers as suggested by the International Center for Bathroom Etiquette. Although toilet paper etiquette is important it is not worth ruining a marriage over.
From information gathered from the poll done at Utah State it seems that the common train of thought is that the obvious, easy way to do it is to load the paper over the top, however, there seem to be a disturbing amount out there that, despite the fact that they prefer the toilet paper to roll from the top, continue to load it rolling out from the bottom. What it all boils down to is that the bottom line on toilet paper etiquette is the golden rule, do unto others as you would have others do unto you. While you are on the toilet you don’t want to find yourself spinning the toilet paper to find the end because someone loaded it wrong, or even worse, find yourself without any toilet paper at all.
Here are three simple rules to follow next time nature calls. 1. If you use the last of the toilet paper, replace the role. 2. If you do replace the role, do not set it on the toilet tank or on the counter. Take the extra two seconds and place the role on the dispenser. Lucas Garcia a Utah State Student said, “I hate it when people put the new role on the counter. A dispenser isn’t that difficult to figure out.” 3. When you do load it on the dispenser, please, please, please load it so it roles over the top, unless otherwise specified by your wife. You will make life easier for everyone; consider it your good dead for the day. Remember, “it’s just the right thing to do.”
Feb. 27, 2008
The Bottom Line on Toilet Paper Etiquette
It is strange that something so essential and common place as toilet paper is so misunderstood across the board. It is time to set the record straight on proper toilet paper etiquette.
There are few times during the day that one has precious time to oneself. The toilet is the throne of he who sits upon it. Only on this throne does one have complete control of what is happening. Only on this throne is one able to leave aside the cares of life and the stress of time and deadlines. Few things in this world are so upsetting as being in a state of complete tranquility and then having the moment ruined by someone’s stupidity, laziness or incompetence.
Approximately 100 people were polled, mostly on the Utah State University campus, of the responses received 86 percent of people surveyed prefer their toilet paper to be loaded overthe top. Similar data is found on surveycentral.org where 78 percent of respondents also prefer the toilet paper to be loaded over the top. It seems to be a common opinion that if the toilet paper is loaded over the top it is easier to find the end, easier to see exactly how much you are getting, and easier to rip. Also in toilet paper ads and commercials it is always loaded over the top, suggesting that is the way it is to be done.
Interestingly enough the preference is not gender specific, however, female respondents seemed to be much more passionate about the subject and the few that did not have a preference were male. Also it seems that the final small percentile of those that preferred it under had little children and having the toilet paper role under made it more difficult for the children to make a mess. Kathy Badger a mother of eight said, “Little children’s hands naturally pull down, and so having the toilet paper load under helps prevent a mess.” Even still, the overwhelming majority prefers it to role over the top, as put by Aimee Hale a student at Utah State said, “It’s just the right thing to do.”
However in some situations it may be safer to break away from the norm an do what your significant other prefers as suggested by the International Center for Bathroom Etiquette. Although toilet paper etiquette is important it is not worth ruining a marriage over.
From information gathered from the poll done at Utah State it seems that the common train of thought is that the obvious, easy way to do it is to load the paper over the top, however, there seem to be a disturbing amount out there that, despite the fact that they prefer the toilet paper to roll from the top, continue to load it rolling out from the bottom. What it all boils down to is that the bottom line on toilet paper etiquette is the golden rule, do unto others as you would have others do unto you. While you are on the toilet you don’t want to find yourself spinning the toilet paper to find the end because someone loaded it wrong, or even worse, find yourself without any toilet paper at all.
Here are three simple rules to follow next time nature calls. 1. If you use the last of the toilet paper, replace the role. 2. If you do replace the role, do not set it on the toilet tank or on the counter. Take the extra two seconds and place the role on the dispenser. Lucas Garcia a Utah State Student said, “I hate it when people put the new role on the counter. A dispenser isn’t that difficult to figure out.” 3. When you do load it on the dispenser, please, please, please load it so it roles over the top, unless otherwise specified by your wife. You will make life easier for everyone; consider it your good dead for the day. Remember, “it’s just the right thing to do.”
Thursday, February 28, 2008
Burger Planet Position Paper
Emma Conger
Alyssa Lowry
Justin Badger
Burger Planet Position
With the new campaign and partnership of Jayne Peterson with Burger Planet our objective is to regain our middle aged female customers, build a healthy image for Burger Planet and maintain existing customers.
Some of our objectives in order to accomplish the goal of emphasizing our new healthy menu options and build the image of Burger Planet will include:
Our print ads will include:
- Two main campaigns
One geared toward children, because they are our future customers
• These ads will mostly feature Corny the Clown encouraging children to make healthy choices and be active.
Another to middle aged women to regain customer loyalty
• These ads will focus on Jayne Peterson as a fitness guru and how Burger Planet fits into her healthy lifestyle.
On our company website some of the new features will include:
- Provide a balance sheet of nutritional information on our food items.
- Provide a link to the government food pyramid: www.pyramid.gov to show how our menu items fit into the pyramid.
- Provide information tips from Jayne Peterson on how to live a healthy lifestyle.
Other campaign strategies will include:
- A three month mall tour throughout the United States featuring Corny the Clown and Jayne Peterson presenting educational material about healthy lifestyles.
- Press releases announcing the new menu items, addition to new features on website, ad release dates and mall visits.
With these stated changes we hope to achieve:
- 30 percent increase of sales to middle aged women over a 6 month period.
- Overall increase of health awareness in our customer base.
- More positive healthier image
- 5 major stories written on Burger Planets highlighting our new healthy image and Jayne Peterson’s participation.
Alyssa Lowry
Justin Badger
Burger Planet Position
With the new campaign and partnership of Jayne Peterson with Burger Planet our objective is to regain our middle aged female customers, build a healthy image for Burger Planet and maintain existing customers.
Some of our objectives in order to accomplish the goal of emphasizing our new healthy menu options and build the image of Burger Planet will include:
Our print ads will include:
- Two main campaigns
One geared toward children, because they are our future customers
• These ads will mostly feature Corny the Clown encouraging children to make healthy choices and be active.
Another to middle aged women to regain customer loyalty
• These ads will focus on Jayne Peterson as a fitness guru and how Burger Planet fits into her healthy lifestyle.
On our company website some of the new features will include:
- Provide a balance sheet of nutritional information on our food items.
- Provide a link to the government food pyramid: www.pyramid.gov to show how our menu items fit into the pyramid.
- Provide information tips from Jayne Peterson on how to live a healthy lifestyle.
Other campaign strategies will include:
- A three month mall tour throughout the United States featuring Corny the Clown and Jayne Peterson presenting educational material about healthy lifestyles.
- Press releases announcing the new menu items, addition to new features on website, ad release dates and mall visits.
With these stated changes we hope to achieve:
- 30 percent increase of sales to middle aged women over a 6 month period.
- Overall increase of health awareness in our customer base.
- More positive healthier image
- 5 major stories written on Burger Planets highlighting our new healthy image and Jayne Peterson’s participation.
Tuesday, February 26, 2008
CVAIA Media Pitch Final
Feb. 26, 2008
Utah Business Magazine
Marie Mischel Spencer
Associate Editor
859 W. South Jordan Parkway, Ste. 101
South Jordan, Utah 84095
801-568-0114
Cache Valley Investors Association Offer Free Financial Education
Dear Ms. Spencer,
I felt that it would be beneficial to inform you and Utah Business Magazine about a unique opportunity for people interested in financial education. The Cache Valley Area Investors Association is organized to teach people that there is a way to become financially independent by increasing one’s passive income. People that have already participated with the CVAIA and have applied the things taught have seen great results and we wanted to be able to share this unique opportunity with the readers of Utah Business Magazine.
Preston Parker, founder of the CVAIA, said, “There are so many opportunities out there if people just knew where to look and how to do it, and that is why I started the association.” Parker saw a great lack in financial education and wanted to provide that, he said that education is what reduces the risk of investments. Parker started the association in August 2007. Parker said, “Education is empowering, it is education that will get people to stop having to work for their money, but rather have their money work for them.”
The association meets every other Thursday night at 7 p.m. in the Cache Valley Chamber of Commerce at 160 N. Main St. Logan, Utah. Parker invites anyone to come or e-mail him at cvaia@gmail.com or visit the website at www.cvaia.com to receive more information. Also if you would like an interview with Preston Parker please let me know and I will be happy to arrange that.
Media Contact:
Justin Badger
801-787-9595
-End-
Utah Business Magazine
Marie Mischel Spencer
Associate Editor
859 W. South Jordan Parkway, Ste. 101
South Jordan, Utah 84095
801-568-0114
Cache Valley Investors Association Offer Free Financial Education
Dear Ms. Spencer,
I felt that it would be beneficial to inform you and Utah Business Magazine about a unique opportunity for people interested in financial education. The Cache Valley Area Investors Association is organized to teach people that there is a way to become financially independent by increasing one’s passive income. People that have already participated with the CVAIA and have applied the things taught have seen great results and we wanted to be able to share this unique opportunity with the readers of Utah Business Magazine.
Preston Parker, founder of the CVAIA, said, “There are so many opportunities out there if people just knew where to look and how to do it, and that is why I started the association.” Parker saw a great lack in financial education and wanted to provide that, he said that education is what reduces the risk of investments. Parker started the association in August 2007. Parker said, “Education is empowering, it is education that will get people to stop having to work for their money, but rather have their money work for them.”
The association meets every other Thursday night at 7 p.m. in the Cache Valley Chamber of Commerce at 160 N. Main St. Logan, Utah. Parker invites anyone to come or e-mail him at cvaia@gmail.com or visit the website at www.cvaia.com to receive more information. Also if you would like an interview with Preston Parker please let me know and I will be happy to arrange that.
Media Contact:
Justin Badger
801-787-9595
-End-
Monday, February 25, 2008
Audi R8 V12 TDI Press Release to Articles
Audi R8 V12 TDI Concept Press Release
Popular Mechanics Mag. Article
Canberra Times Article
Autospies.com Article
I was first introduced to the Audi R8 V12 TDI concept the same day Audi sent out their press release. MSN Auto wrote a story with the headline the read "World's Sexiest Diesel". It was such a good headline that I had to read it. I was amazed by the statistics that were given in the article, V12 diesel engine, 500 horse power, and still gets 24mpg? “Wow.” After having researched the articles that have since been written on the release of Audi’s new concept car it seems that the press’ response was quite similar to mine.
Audi did a fantastic job with their press release by releasing all these impressive statistics about the car. They didn’t say a whole lot about the engineering process or why they did it, but simply wowed the press with their impressive numbers, and the press responded. Audi also did a great job at using some superlatives. Words like “world’s sexiest diesel” and “world’s first diesel sports car.” Anytime you can have the first or fastest or biggest or best of anything in the world you know that there is going be a news story written on it.
Another reason why just releasing the statistics on the Audi R8 V12 TDI was such a good move for the Audi is because it doesn’t give the press a lot of room to alter your press release or to create information that may portray a message opposite of what you wanted. But by releasing only the impressive information about, not necessarily the car’s ability but rather the car’s capabilities, Audi pretty much wrote the articles themselves. Many of the article’s information was lifted directly from the press release. Audi knew what they wanted out there and that’s what they gave the press.
By doing so the result was all positive articles praising Audi for their new and unique engineering, their luxurious body style and interior, and their impressive engine, horse power and torque. I was not able to find one single article that said anything negative about the new vehicle.
The transition of Audi’s press release on the R8 V12 TDI to written articles about the vehicle is an excellent example of the power of a press release and how it should be used. The whole idea of a press release is to get publicity on your product or service, to get your message out and that is exactly what Audi did. They used demanding words to spark the journalist’s interest and proved that the release of this new vehicle was newsworthy, they released the information that they wanted to get to the public and they did so in a timely manor, just before they unveiled the R8 V12 TDI at the Detroit auto show. I don’t think they could have done a better job on executing an effective plan to accomplish their goal in releasing this vehicle.
Popular Mechanics Mag. Article
Canberra Times Article
Autospies.com Article
I was first introduced to the Audi R8 V12 TDI concept the same day Audi sent out their press release. MSN Auto wrote a story with the headline the read "World's Sexiest Diesel". It was such a good headline that I had to read it. I was amazed by the statistics that were given in the article, V12 diesel engine, 500 horse power, and still gets 24mpg? “Wow.” After having researched the articles that have since been written on the release of Audi’s new concept car it seems that the press’ response was quite similar to mine.
Audi did a fantastic job with their press release by releasing all these impressive statistics about the car. They didn’t say a whole lot about the engineering process or why they did it, but simply wowed the press with their impressive numbers, and the press responded. Audi also did a great job at using some superlatives. Words like “world’s sexiest diesel” and “world’s first diesel sports car.” Anytime you can have the first or fastest or biggest or best of anything in the world you know that there is going be a news story written on it.
Another reason why just releasing the statistics on the Audi R8 V12 TDI was such a good move for the Audi is because it doesn’t give the press a lot of room to alter your press release or to create information that may portray a message opposite of what you wanted. But by releasing only the impressive information about, not necessarily the car’s ability but rather the car’s capabilities, Audi pretty much wrote the articles themselves. Many of the article’s information was lifted directly from the press release. Audi knew what they wanted out there and that’s what they gave the press.
By doing so the result was all positive articles praising Audi for their new and unique engineering, their luxurious body style and interior, and their impressive engine, horse power and torque. I was not able to find one single article that said anything negative about the new vehicle.
The transition of Audi’s press release on the R8 V12 TDI to written articles about the vehicle is an excellent example of the power of a press release and how it should be used. The whole idea of a press release is to get publicity on your product or service, to get your message out and that is exactly what Audi did. They used demanding words to spark the journalist’s interest and proved that the release of this new vehicle was newsworthy, they released the information that they wanted to get to the public and they did so in a timely manor, just before they unveiled the R8 V12 TDI at the Detroit auto show. I don’t think they could have done a better job on executing an effective plan to accomplish their goal in releasing this vehicle.
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