Emma Conger
Alyssa Lowry
Justin Badger
Burger Planet Position
With the new campaign and partnership of Jayne Peterson with Burger Planet our objective is to regain our middle aged female customers, build a healthy image for Burger Planet and maintain existing customers.
Some of our objectives in order to accomplish the goal of emphasizing our new healthy menu options and build the image of Burger Planet will include:
Our print ads will include:
- Two main campaigns
One geared toward children, because they are our future customers
• These ads will mostly feature Corny the Clown encouraging children to make healthy choices and be active.
Another to middle aged women to regain customer loyalty
• These ads will focus on Jayne Peterson as a fitness guru and how Burger Planet fits into her healthy lifestyle.
On our company website some of the new features will include:
- Provide a balance sheet of nutritional information on our food items.
- Provide a link to the government food pyramid: www.pyramid.gov to show how our menu items fit into the pyramid.
- Provide information tips from Jayne Peterson on how to live a healthy lifestyle.
Other campaign strategies will include:
- A three month mall tour throughout the United States featuring Corny the Clown and Jayne Peterson presenting educational material about healthy lifestyles.
- Press releases announcing the new menu items, addition to new features on website, ad release dates and mall visits.
With these stated changes we hope to achieve:
- 30 percent increase of sales to middle aged women over a six month period.
- Overall increase of health awareness in our customer base.
- More positive healthier image
- Five major stories written on Burger Planets highlighting our new healthy image and Jayne Peterson’s participation.
Sunday, March 23, 2008
Saturday, March 1, 2008
Press Release 4 final, Le Nonne
For Immediate Release
March 1, 2008
Pier & Stephanie Micheli
Owners
Le Nonne Ristorante
129 N. 100 E.
Logan, Utah
435-752-9577
A Big Taste in a Little City
LOGAN, Utah—Le Nonne Ristorante is one of Logan’s best kept secrets. This little restaurant nestled on 100 East in Logan has become a favorite dining spot for not only locals of Cache Valley, but has also dazzled customers from various other states.
One Logan resident said, “The food was excellent, as good as I've had anywhere. If you are in Logan and would like a great restaurant experience this is it. The prices are nice too!” However the secret has gotten out and it is not just Logan residents that are raving about this “unexpected gem.” A resident of Phoenix, Ariz, said, “I used to live in the Tuscan hills in Italy. This restaurant features Italian food in its perfection. Having eaten at various fine Italian restaurants around the U.S., I can testify that this one tops them all. The atmosphere there only enhances your experience!”
The key to Le Nonne’s success is its excellent food and inviting atmosphere.
All the food at Le Nonne is prepared fresh. Owners, Pier and Stephanie Micheli, go shopping every morning for fresh ingredients. Some of the specialties include handmade gnocchi and ravioli. Stephanie said, "There is such a difference in authentic Italian food. I thought Olive Garden was great till I met Pier."
The native Italian chef and owner, Pier Micheli, has been a chef for over 20 years, working in restaurants in Italy, Hawaii, California and Utah. Pier and his wife Stephanie opened Le Nonne in Logan seven years ago on Main Street. The have been at their current location at 129 N. 100 E. for the last three years.
Le Nonne’s charming atmosphere, reasonable prices, and authentic food makes Le Nonne one of the top Italian restaurants in Utah. Stephanie said, "We are really focused on good food and good service, which I think go hand-in-hand. We are all a big family here. We are not doing this to make tons of money; we just want people to enjoy themselves. It is what we love to do."
For more information please contact Justin Badger, or Pier and Stephanie Micheli or feel free to stop in during business hours.
Media Contact
Justin Badger
801-787-9595
-End-
March 1, 2008
Pier & Stephanie Micheli
Owners
Le Nonne Ristorante
129 N. 100 E.
Logan, Utah
435-752-9577
A Big Taste in a Little City
LOGAN, Utah—Le Nonne Ristorante is one of Logan’s best kept secrets. This little restaurant nestled on 100 East in Logan has become a favorite dining spot for not only locals of Cache Valley, but has also dazzled customers from various other states.
One Logan resident said, “The food was excellent, as good as I've had anywhere. If you are in Logan and would like a great restaurant experience this is it. The prices are nice too!” However the secret has gotten out and it is not just Logan residents that are raving about this “unexpected gem.” A resident of Phoenix, Ariz, said, “I used to live in the Tuscan hills in Italy. This restaurant features Italian food in its perfection. Having eaten at various fine Italian restaurants around the U.S., I can testify that this one tops them all. The atmosphere there only enhances your experience!”
The key to Le Nonne’s success is its excellent food and inviting atmosphere.
All the food at Le Nonne is prepared fresh. Owners, Pier and Stephanie Micheli, go shopping every morning for fresh ingredients. Some of the specialties include handmade gnocchi and ravioli. Stephanie said, "There is such a difference in authentic Italian food. I thought Olive Garden was great till I met Pier."
The native Italian chef and owner, Pier Micheli, has been a chef for over 20 years, working in restaurants in Italy, Hawaii, California and Utah. Pier and his wife Stephanie opened Le Nonne in Logan seven years ago on Main Street. The have been at their current location at 129 N. 100 E. for the last three years.
Le Nonne’s charming atmosphere, reasonable prices, and authentic food makes Le Nonne one of the top Italian restaurants in Utah. Stephanie said, "We are really focused on good food and good service, which I think go hand-in-hand. We are all a big family here. We are not doing this to make tons of money; we just want people to enjoy themselves. It is what we love to do."
For more information please contact Justin Badger, or Pier and Stephanie Micheli or feel free to stop in during business hours.
Media Contact
Justin Badger
801-787-9595
-End-
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