Friday, February 1, 2008

Burger Planet Pree Release Draft

For Immediate Release
Feb. 1, 2008
Health Expert Jayne Petersen Teams up With Burger Planet
Mr. Hans Ketchup, VP of Communications
P.O. Box 222 Somewhere Ville, Nostate 55555
1-800-555-5555

SOMEWHERE VILLE, Nos.- Fitness guru, Jayne Peterson will now be teaming up with Corny the Clown and Burger Plant. Many people remember Jayne Petersen as the health expert who helped beloved TV. hostess lose 75 pounds. She has helped dozens of celebrities lose weight and get in shape.

Petersen will be teaming up with Burger Planet’s mascot, Corny the Clown to emphasize Burger Planet’s views on staying fit and eating healthy. Petersen and Corny will appear together is malls around the U.S. and in commercials. Petersen said, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”

James E. Muellenbach founded Burger Planet 50 years ago in a shack in Indianapolis, Indiana in 1934 and watched the company grow into the world's largest Quick Service restaurant chain with 8,921 franchises worldwide and 52 billion customers served and counting.

Mr. James E. Muellenbach III, CEO said, “We want to show our loyal customers, both male and female, young and old our continuing dedication to providing healthy, quality food and we are excited to have Jayne help us do that.”

Media Contact:
Justin Badger
801-787-9595

-End-

3 comments:

Monica Elena Swapp said...

I think that this was well done. It was interesting how you chose to emphasize corny the clown, it was a very personalized approach. Your release format and its simplicity helped me get interested in the subject. I would suggest that the boilerplate be a little more defined and maybe more professional. Overall, well done.

Alyssa Lowry said...

Good job. I felt that it was really interesting to read. I think at the beginning you can put Gary, Ind. Ha! And maybe mention what the healthier food is. Other than that good job!

Jeffrey Wright said...

I like how you put so much emphasis on corny the clown and Jane Peterson. Overall I felt that it was very well informative.